Executive Team

Nidhi Singh heads the marketing function for Spinebiz. She has around 12+ years of extensive industry experience out of which the last 7+ years have been in core marketing activities such as strategizing marketing plans, digital marketing campaigns, managing PR events, optimizing social media presence and employer branding across various domains such as IT Services, Education and Business Consulting.

She has a rich understanding of conventional marketing practices as well as the current trends in the digitization of marketing initiatives. Devising digital campaigns for an identified target audience, optimizing search engine parameters, drafting corporate communication in line with the organisation's ideologies, and providing market research data to corroborate with internal product development ideas are part of her portfolio. Her prominent contributions are in the areas of Social media, Branding, Promotions, and External & Internal communication across the industry and organization.

Before joining Spinebiz, she has donned branding and promotional roles in prominent companies such as Carvewing Solutions, Affluent Global Solutions and Quess Corp. Nidhi. She has completed her Bachelors in Commerce and Masters in Business Administration specialising in Marketing & Human Resources and also has done Professional Certifications in Digital Marketing.'